The Business of Health

Health practitioners have a huge amount of reading and researching to keep up with current knowledge, new techniques and advances in their field to ensure they are current, safe and effective with their clients

Business professionals have similar responsibilities and an equivalent body of research, information and legal obligations they must stay on top of.

Accountants, financial managers, marketers, HR professionals rarely provide medical care. Yet many health practitioners conduct businesses despite their elementary understanding of the science and art. Many struggle to make a decent return on the investment of cash, time, energy and stress they pour into their enterprise. Even fewer end up with an asset that has value beyond their personal exertion and involvement.

Recognising this gap, Craig Allingham has started the Practitioner Business Academy here at Redsok with the specific goal of improving business understanding, value, practice and outcomes for health practitioners in private practice.

Craig brings many years of successful clinical practice during which he started, bought, grew and sold practices then added a Masters Degree in executive management. He weaves them to deliver practical, cost-effective and customer focused business skills to those whose core skills lie elsewhere.

Through workshops, information blogs, books and articles or tailored in-house training for your team Craig will help match your business outcomes to your high level of your clinical outcomes. His workshops pay for themselves in the first couple of months.

Craig's events are listed to the right. There are still occasional clinical events as demand for his shoulder, foot/ankle, lumbar spine and men's heatlh teaching inexplicably persists.

Redsok is an agile and adaptable business, providing training and information into an ever-changing health market. Your business success may also depend on being aware and flexible in how you do things and treat your people.

Other news here at Redsok - Mary O'Dwyer, our teacher and writer in women's health has retired. Mary ceased clinical practice a few years ago following an accident and despite her successful recovery she has chosen to retire from teaching as she does not feel she can maintain her standard. We wish her well as she spends more time with family, bee-keeping, piano, travel and lunching with friends. She has never been happier.

Mary's books are still availalbe in our online Redsok store, or at bookshops in Australia. In the USA they are on Amazon and in the UK they are distributed by IncoStress.

To contact us regarding workshops, keynote speaking or consulting for your group or organisation our details are

PO Box 1881, Buderim, Qld. Australia. 4556

E: craig@redsok.com

Ph: +61 (0)417 734161


Posted: 5 months 2 weeks ago

Business plans are important tools for any owner, and in my role as a QIP practice surveyor I have seen many such plans - some brilliant and some in need of work. Not a lot of work, as most are pretty close to the mark and just need firmer time frames and outcome measures. But none of them was a strategic document.

Posted: 6 months 1 day ago

Interesting developments with the Australian Physiotherapy Association keen to work with me in delivering quality business education to practitioners and leaders through 2017. Dates, topics and places are yet to be determined but this should be sorted soon. The first event is likely to be an on-line lecture in Feb or March on the Seven Sins of Physio Business. Join in and discover the mistakes we all make and hopefully what you can learn from them. Details will be posted in the events list when available.

Posted: 6 months 1 day ago

Over the last 18 months our four person teaching team of Stuart Baptist, Jo Milios, Peter Dornan and Craig Allingham have delivered an innovative and practical workshop for physios interested in men's health. Mastering the Martians is a day full of prostate recovery (continence and erectile function), male pelvic pain, exercise as a recovery strategy and practical sessions on real time ultrasound. More than 120 physios have completed the Martians workshop and now we are taking a break for six months at least to review, rethink and rework the program.

Posted: 1 year 6 months ago

What a fabulous workshop in Brisbane last weekend where I had the privilege of co-teaching alongside Peter Dornan AM, Jo Milios and Stuart Baptist. Three of the best men's health physios in the country. We had participants from NSW, North Qld, New Zealand and as a special treat Prof. Paul Hodges came along and I suspect Paul doesn't attend many courses these days. He told me his research has been funded for a further five years so we look forward to more cracking good work for we clinicians to apply and adapt to.

Posted: 1 year 9 months ago

Registrations for the MASTERING THE MARTIAN men's health workshop on Nov 8 are now open and already attracting physios keen to learn practical skills, effective training and improved strategies for communication and marketing. To see the program and to register online click here.

Posted: 1 year 9 months ago

Health practitioners are notoriously poor at marketing. Brilliant at other stuff, but reluctant if not timid when it comes to marketing their services. I am not talking of selling, well not the sort of selling that gives retailers, car salesmen and telco phone marketers a bad name.

Posted: 1 year 10 months ago

Our first landing in Sydney (March 2015) was a great success, and we are now coming to Brisbane on Nov. 8. This one day event will give you the confidence to integrate men's health into your physio practice including RTUS, communication strategies, exercise and manual therapy for pelvic conditions, prostate surgery rehab and more. To register or read more, click here

Posted: 1 year 11 months ago

Is it possible to have too many clients? The initial response is typically, ‘no way, the more business the better’. But what if there is a point at which any additional client actually costs more to service than the fee you receive in return?

Posted: 1 year 11 months ago

In my experience (personal and observing others) setting the price for professional services in health is one of the greatest stressors in business. It generates much angst as reflected by questions I am commonly asked in workshops and mentoring:

Posted: 2 years 2 months ago

The first Mastering the Martians workshop on Men's Health Physiotherapy was a great success yesterday. Almost 50 physios from across Australia and NZ attended to hear four leading exponents bring their individual expertise and experience in sessions covering communication skills, the use of real time ultrasound in assessment and training of the mail pelvic floor, exercise rehab following cancer treatment and the management of erectile dysfunction following prostate surgery.  Future events are planned.