Interesting developments with the Australian Physiotherapy Association keen to work with me in delivering quality business education to practitioners and leaders through 2017. Dates, topics and places are yet to be determined but this should be sorted soon. The first event is likely to be an on-line lecture in Feb or March on the Seven Sins of Physio Business. Join in and discover the mistakes we all make and hopefully what you can learn from them. Details will be posted in the events list when available.
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Craig Allingham's blog
Over the last 18 months our four person teaching team of Stuart Baptist, Jo Milios, Peter Dornan and Craig Allingham have delivered an innovative and practical workshop for physios interested in men's health. Mastering the Martians is a day full of prostate recovery (continence and erectile function), male pelvic pain, exercise as a recovery strategy and practical sessions on real time ultrasound. More than 120 physios have completed the Martians workshop and now we are taking a break for six months at least to review, rethink and rework the program.
What a fabulous workshop in Brisbane last weekend where I had the privilege of co-teaching alongside Peter Dornan AM, Jo Milios and Stuart Baptist. Three of the best men's health physios in the country. We had participants from NSW, North Qld, New Zealand and as a special treat Prof. Paul Hodges came along and I suspect Paul doesn't attend many courses these days. He told me his research has been funded for a further five years so we look forward to more cracking good work for we clinicians to apply and adapt to.
Registrations for the MASTERING THE MARTIAN men's health workshop on Nov 8 are now open and already attracting physios keen to learn practical skills, effective training and improved strategies for communication and marketing. To see the program and to register online click here.
Health practitioners are notoriously poor at marketing. Brilliant at other stuff, but reluctant if not timid when it comes to marketing their services. I am not talking of selling, well not the sort of selling that gives retailers, car salesmen and telco phone marketers a bad name.
Business plans are important tools for any owner, and in my role as a QIP practice surveyor I have seen many such plans - some brilliant and some in need of work. Not a lot of work, as most are pretty close to the mark and just need firmer time frames and outcome measures. But none of them was a strategic document.
Our first landing in Sydney (March 2015) was a great success, and we are now coming to Brisbane on Nov. 8. This one day event will give you the confidence to integrate men's health into your physio practice including RTUS, communication strategies, exercise and manual therapy for pelvic conditions, prostate surgery rehab and more. To register or read more, click here
Is it possible to have too many clients? The initial response is typically, ‘no way, the more business the better’. But what if there is a point at which any additional client actually costs more to service than the fee you receive in return?
In my experience (personal and observing others) setting the price for professional services in health is one of the greatest stressors in business. It generates much angst as reflected by questions I am commonly asked in workshops and mentoring:
The first Mastering the Martians workshop on Men's Health Physiotherapy was a great success yesterday. Almost 50 physios from across Australia and NZ attended to hear four leading exponents bring their individual expertise and experience in sessions covering communication skills, the use of real time ultrasound in assessment and training of the mail pelvic floor, exercise rehab following cancer treatment and the management of erectile dysfunction following prostate surgery. Future events are planned.